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Success Story: Mercedes-Benz AG

Navigation Jan 19, 2021
Mercedes initial

Increased efficiency in production planning, production and after sales.

Initial Situation

For many years, Daimler has been pushing initiatives to create scalable digital solutions that provide cross-functional value. The biggest challenge in this pursuit “is to find solutions that are easily adaptable to be used in different functions along the product lifecycle and furthermore create measurable value in those” says Valerij Asmus, responsible manager for digital initiatives at Mercedes Benz AG.


During 2019, Mercedes Benz established a strategy, which aimed to put the product itself at the center of their digital transformation efforts. As Asmus explains: “While it was obvious this would help to pursue real cross-functional values, it was not immediately apparent how to approach the realization.” Around that time, Asmus and SPREAD met to discuss a case for an assistance system for assembly planning.

When we talked about the possible case, it was apparent that based on SPREADs capabilities in analyzing CAD models as exact representation of each product and its variants, this could be a solution to accelerate our cross-functional digitalization initiatives.

Valery Asmus | Mercedes-Benz

Based on that idea, V. Asmus and his colleagues arranged further meetings with other departments, to elaborate on further values that SPREAD’s capabilities could create. In the following months, further cases emerged in the after sales department (assistant for repair guide creation) and in the production (global rework assistant). P. Noll, CPO of SPREAD:

It was amazing to see, that while we actually did not even focus on production rework, our product's capabilities could nevertheless create immediate value in the new S-Class production - the Factory56.

Philipp Noll | CPO SPREAD

Based on that paradigm, SPREAD is currently made available for the whole Mercedes-Benz AG on its internal cloud infrastructure. “By doing that, we can make those insights into our product available both on workstations as well as on tablets for use directly at the production line or in the future in Mercedes-Benz repair shops” V. Asmus describes.


  • Increased efficiency in manufacturability and maintainability checks of the product
  • Savings in guarantee and warranty costs
  • Essential contribution to Mercedes-Benz's product-centered digitalization strategy
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