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CUBE Expert Panel: How we drive AI in Engineering

by Alexander Matthey on
CUBE AI

As industries embrace AI-driven transformation, the engineering sector is at the forefront of leveraging AI to accelerate development cycles, enhance efficiency, and drive business success. The CUBE Expert Panel brings together some of the brightest minds in automotive, defense, and consulting to explore the opportunities and challenges of AI in engineering, product development, and change management.

Dr. Ulrich Nuding (MBDA) emphasizes the critical role of AI in defense engineering, where rapid innovation is essential for shortening development cycles and maintaining technological superiority. In the automotive sector, Christof Kellerwessel (formerly Ford, adck-consult) highlights how AI-powered change management is revolutionizing how car manufacturers adapt to the fast-paced evolution of software-defined vehicles. Meanwhile, Valerij Asmus (Mercedes-Benz) explores how AI is enhancing efficiency and strengthening customer loyalty, demonstrating how data-driven insights are improving engineering workflows and user experiences.

The panelists agree on one key point: AI is not just a tool—it’s a strategic imperative. Dr. Christof Horn (Accenture / umlaut) underscores the need for strong leadership in championing AI adoption, ensuring that companies remain agile and competitive in an increasingly data-driven engineering landscape. AI’s potential is vast, but to truly harness its power, organizations must bridge the gap between traditional engineering methodologies and AI-powered innovation.

Moderated by Alexander Matthey, VP Marketing at SPREAD, this panel provides deep insights into the future of AI in engineering. Learn from industry leaders as they discuss:

  • How AI accelerates defense development cycles and improves agility
  • The impact of AI on change management and digital transformation in automotive
  • AI’s role in optimizing efficiency, reducing costs, and enhancing customer engagement
  • The leadership mindset required to drive AI adoption and remain competitive

Watch the full discussion now and gain expert perspectives on how AI is shaping the future of engineering and product innovation.